Team Blog
Facebook advertising; Tips and Insights
If you’re considering Facebook advertising, what do you need to know and what should expect from it? Here are just a few thoughts and insights
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Facebook for business; Why and how should you use it?
With a clear strategy and message, Facebook can be used as a business-to-business marketing tool – This is what we’ve learned about why you should consider Facebook, and how you can use it.
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Social Media considerations
Earlier this year I spent a day talking about Social Media with a group of museums people in Wiltshire. What we discussed is equally relevant to businesses and other organisations.
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Joined-up apps benefit business
The Register ran an interesting article recently. The piece highlighted that many well known brands are missing out on sales, unnecessarily. Many of these brands have a conventional website, a mobile ‘optimised’ site and a mobile app, so you would think they were well poised to reap the commercial rewards. But, the article claims that [...]
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Why is Amazon’s tablet important?
Despite a raft of high profile launches, there haven’t really been any serious contenders to the iPad crown to date. A recent report published by Forrester finds that the more engaging user experience, portability and screen size offered by tablets makes them better suited to mobile commerce that smart phones or similar devices. So why [...]
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What’s Google up to with Google Plus?
Have you tried Google Plus yet? If you’re still wondering what it’s all about, the short answer is “Google’s version of Facebook.” But there’s a lot more to it than that. For one thing, Plus is run slightly differently. One of Facebook’s problems is the concept of “Friending” people. Making a Friend connection is two-way. [...]
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Searching with pictures and sounds
The act of searching hasn’t really changed much in a long time. It’s hardly changed since Google arrived out of nowhere in the late 1990s and turned the world of web search upside down, by actually offering a search system that worked. But technology has marched forward during the last decade. Our computers are changing, [...]
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A few thoughts on reaching global markets with the web
One of the biggest challenges facing any business these days is being found. The internet puts the world at everyone’s fingertips, so making your business stand out from all the others is difficult. We’ve been doing work in this area for some clients recently, helping them to expand their online presence beyond the UK, to [...]
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It’s amazing what you can do with a webapp
If you’re a publisher, there are two ways you can give iPad users access to your content: Sign up to Apple’s developer and publisher programme, and be prepared to hand over 30% of the income to them, in return for distribution via the App Store Make a webapp, and carve your own path The editorial [...]
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Ignore the mobile web at your peril
Business Insider ran an interesting article this week, in which it asked a number of technology experts and pundits for their answers to the simple question: “What’s the future of mobile?” All of the answers were fascinating, but we were struck by the one given by Peter Rojas, founder of tech blogs Gizmodo, Engadget and [...]
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Web App
The advantage of a web app is that it can be reached from any computer with an internet connection. Some examples of web apps are:
- Online shops
- Booking systems
- Image galleries
- Blogs
