Social media is constantly evolving, social platforms release new features regularly to constantly enhance the user experience. New trends mean marketers have to adapt to stay ahead of the competition. Here are 5 social media trends to be aware of…
Video seems to be taking over Social media feeds lately. Have you noticed, for example, how your Facebook feed is now filled with video posts? Social media platforms are prioritising video content so if you want to be seen, think hard about the media you’re using.
Live streaming videos
Live videos are real-time video posts, rather like a live broadcast. Live videos can enrich our experience. Obviously it will help those who can’t physically be there to participate in an event as it happens. Video is a warmer, more personal way to engage with your audience while ‘live feeds’ can feel more life-like, especially with less-than-perfect production. In fact, a spontaneous feed with a great subject is often more powerful than well-produced recorded content.
Facebook is trialing short ‘ad breaks’ in live video, so clearly there’s a potential revenue model for the platform – and it would indicate a growth in the media’s popularity. Read more about how ad breaks could be inserted into Facebook Live streams.
Video uploaded directly to Social media
With the autoplay function, videos are incorporated seamlessly into the Newsfeed. Video uploaded directly to Social media tend to outperform other video linked from networks such as YouTube in likes, comments and shares. Businesses are taking note and uploading more of their own videos directly to social media.
Another change that Facebook is trailing to its mobile app is having videos automatically playing with the sound turned on. At the moment video, content plays automatically while muted, unless the user clicks on the video. What do you think about this potential feature? Read more about it here.
2. Social SEO
Businesses are using social media to gain greater visibility on search engines. Good content is a massive factor and utilising the right keywords, links and hashtags in your posts will help search visibility. As we mentioned in our SEO Trends – When you search a company, their social media links (Facebook, Twitter, etc) should appear along with their website.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Social media sites are also encouraging users to post long form content by publishing posts directly on their platforms, for example instant articles on Facebook.
3. Real Time Marketing
Social media isn’t just about getting your message out. It’s about connecting with your audience. Real time marketing is a strategy focused on current, relevant trends and immediate feedback from customers. Users expect a quick response to queries on social media and it gives brands a chance to protect their reputation by responding to public complaints.
Brands can utilize social messengers to engage in real-time with their leads. Platforms such as Facebook display a response rate which allows businesses to see how well they’re doing with handling incoming messages and improve their customer service. In future, chat messenger bots will likely make this scalable in new and fascinating ways.
4. Social Media Analytics
Social media analytics are easier to use than ever and play a key role in marketing decisions. Businesses are using analytics in an attempt to perfect campaigns specifically for their target audience. Tracking social media analytics is essential for figuring out what is and what isn’t working, ultimately saving you time.
By looking at analytics, marketeers can find out the optimum times to post content and receive a higher engagement rate.
5. Animated Gifs and Infographics
Animated images otherwise known as ‘Animated Gifs’ have been around for a while. In 2017, the gif will celebrate its 30th anniversary. The use of animated gifs has increased recently with more platforms being able to support them. Twitter launched the gif keyboard this year. Infographics and gifs are a great way to boost engagement and get more visibility. Animated gifs can also be used as profile pictures on some social media sites.
Taking advantage of some of these trends or simply being aware of them can help you to increase your presence on Social media. Are there any other trends that you would add to this list?