As we were saying just the other day, the concept of a web browser is pretty hard for most non-geeks to grasp. People just talk about “the Internet” – and if you ask them to point to it, they’ll point to the blue Internet Explorer icon on their computer’s desktop.
This is a problem for Google, because Google wants people to switch to its own browser Chrome. As we’ve said, we like Chrome’s speed and new ideas. But we’re geeks, we know what we’re looking for. How does Google get the message across to the rest of the world?
The amazing speed tests captured here put Chrome up against the fastest things you can think of – a potato fired from a gun, soundwaves, and lightning.
In every case Chrome is shown to be performing at blazing speed. And they’ve done a superb job with the cinematography to boot.
OK, so they were probably using a top-of-the-range PC, running no other programmes, and connected to a state-of-the-art broadband line. So us ordinary mortals are unlikely to see such amazing performance at home. But Google’s video demonstrates something else: the company is a master of marketing as well as search technology. Which might explain a thing or two about how it’s ended up where it is today.