Burnett & Hillman : Expanding Global Markets
Challenge
To increase the customer base in key global markets
Burnett and Hillman wanted to expand their market penetration and customer base in Northern Europe, particularly Scandinavia. Research had shown these markets to be highly responsive to e-business processes and solutions, and a new website needed to position the client at the forefront of digital technology in its sector.
Solution
A multilingual, business to business transactional website
We devised a bespoke multi-lingual website with an advanced Content Management System (CMS) that enabled administrators to manage translations remotely, so content was current and tailored to local needs.
A new online product catalogue and trade ordering service linked directly to Burnett and Hillman's bespoke internal stock management and ordering systems - enabling their existing customers to benefit from online order processes for the very first time, and attracting potential new customers by making valuable product information and enquiry systems highly accessible and responsive.
Impact
Higher profile in key markets, increased orders and improved efficiency
Process efficiencies have also been realised with seamless integration across purchase and fulfilment systems – and this efficiency has been further extended to include the print supply chain, bringing with it additional time and cost benefits for Burnett & Hillman.
Alastair Caulfield, ICT Director, Burnett & Hillman
BACK TO LIST
About The Client
Burnett and Hillman manufacture hydraulic adapters to industry, worldwide.
Since 1965, Burnett and Hillman has dedicated itself to service and quality in the manufacture and distribution of Hydraulic Adaptors to many industries around the world.
