CI Precision : Reaching global markets
Challenge
To consolidate the CI brand worldwide and support a global network of agents and resellers
CI Precision required an online presence to support their growth across key international markets.
It was also essential that highly technical data could be rapidly and efficiently distributed to sales agents and customers across the globe.
Solution
Tailored multi-language content tools and complementary web-based software
Boson created a website & multi-language Content Management System (CMS), designed specifically for CI. Administrators can control access to the CMS, delegating responsibility to translators and other contributors for specific areas of the website. An unlimited number of language versions can be created, all controlled by CI internally. Each translation conforms to CI's new brand identity, maintaining visual consistency throughout (translations will come online soon).
A suite of web-based apps will also enable the UK headquarters to quickly and efficiently upload, update and circulate product information, across the globe, at the click of a button.
Impact
Market prominence and effective sales support in important global territories
Our solutions are enhancing the CI Precision brand across important global markets, whilst ensuring their busy sales agents have ‘up-to-the-minute’ product and service information; therefore maximising their commercial opportunities.
Adrian Roberts, Director, CI Precision
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About The Client
CI Precision is a leading UK manufacturer of precision instrumentation and machinery to the pharmaceutical and industrial sectors.
